Online Marketing may seem dificult at first; very difficult.
There are literally thousands of different conceopts, techniques and tools to learn.
But it everything is a bit simpler, less scary, if you see it from a bird’s eye view: in the end, there are only 5 things that have to be done. From that vantage point, you can start making decissions, and drill down and become an expert only on those aspects where you can obtain a higher leverage: