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Learning competition is thinking big


The Campaign for Learning has launched the Big Learn 2008 competition to kick start the nation into thinking about their skills and improving them for the future.

The Big Learn runs until 30 April, and offers the chance to win the ultimate prize for work and life enhancement – the prize of new skills!

Entrants will be asked to look forward to the year 2020 – when the government wants all employees skilled enough to ensure global competitiveness for the UK – and say what one skill they think will be the most important and why.

Three lucky entrants of the online competition, at, will be drawn at random on National Learning at Work Day to win one of three life changing learning experiences from Reed Learning, worth a total of £6,000.

National Learning at Work Day is an annual awareness campaign co-ordinated by the Campaign for Learning to highlight the importance of workplace learning for individuals and organisations. It takes place this year on Thursday 22 May.

While the Day itself attracts senior managers and training professionals keen to improve the skills of their staff, the charity also wants to reach right out to individuals. The idea behind the competition is to encourage the UK public to think seriously about their skills levels.

By having the opportunity to focus on the skills that are individually important, as well as the skills that might be vital in the future, the people behind the Big Learn hope that even those that don’t win the learning prize will spurred into taking steps to learn themselves.

Chief executive of the Campaign for Learning, Tricia Hartley explains, “Skills development has always been important for business and career success but by 2020 as workplaces develop and change, experts predict that UK employees are going to need to make a real step change in their skills levels in order to compete and succeed. We are hoping the competition, and Learning at Work Day itself, will kick start the desire to learn in all the entrants and send people off on the learning journey that could take them and the UK to a very bright future.”

Employers and workplace organisers who want to encourage colleagues to enter the competition of a lifetime can download free posters from the competition website. Everyone over 18 in the UK is being urged to join in the Big Learn to make their fortunes come true.


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