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Phil Reddall

Capita KnowledgePool & The eLN

Vice Chair of the eLN & Strategic Learning Consultant

Read more from Phil Reddall

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Making the most of generic learning catalogues


Many organisations pay for access to a catalogue of generic e-Learning content; at the same time those organisations are often unclear on the value they drive from the investment they’ve made.

So what can we, as learning professionals, do about it? How can we drive the value in learning catalogues?

As with all learning and development, clear contribution to business goals, effectiveness and business impact should be at the centre of any effort to drive the value of the investment, supporting the standard metrics often seen:

  • Usage
  • Licence statistics etc.

Driving the value of generic catalogues is often seen as a difficult task; so let’s keep it simple by focusing on four phases;

  • Targeting
  • Analysis
  • Alignment and;
  • Driving usage (Intelligently in order to achieve business goals)

Whilst many organisations are looking at the same challenges in terms of maximising their investment in catalogues, they are often at a variety of different points in terms of maturity of their own journey.

As an L&D professional you may be at the start of your journey and find each phase helpful, alternatively you may see your own journey reflected within some of the phases (there are no ‘magic bullets’ that maximise value) but hopefully there will be one or two thoughts that can support your journey, or that stimulate thinking for the next phase you undertake.

Four phaes of catalogue value maximisation:


Targeting of core organisational needs with headline offerings from the catalogue to increase awareness and begin shifting feedback/perceptions


Understand what you use and how you use it

Understand what you need


Work in partnership with your catalogue provider


Work in partnership with your central Learning function or Managed Service Provider

Demand planning - Align your projected learning demand to your catalogue

Operate routing governance (BAU) to ‘Push’ learners to appropriate content

Operate governance in ‘Project & Change’ spend to ensure catalogue materials are reviewed in-line with needs

Feel free to contact me do discuss the details further or to ask for a copy of the whitepaper



Author Profile Picture
Phil Reddall

Vice Chair of the eLN & Strategic Learning Consultant

Read more from Phil Reddall

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