I am new to this site and thought I would pose a question. I am new to my role of a conference admin assistance and have no previous experience in this type of role. I need to "market" the venue but have a very limited budget and cannot afford to buy a database. What is the best and cheapest way to get my venue know to people who may want to hire space for training, a course or simply just a meeting? I feel like I am going around in circles trawling through the internet.....
2 Responses
questions for you to consider
Where is your venue?
What sets it apart from competitors?
What type of organisations may use you in each of the areas you mention?
Can you google these organisations?
Who in each one is most likely to be the buying decisionmaker?
Can you find the names of these people?
Can you get PR in the local press/radio/tv for free?
Are there specific groups to which these people or their organisations belong (Eg Chamber of Commerce, Rotary, Round Table,)
Don't forget the local networking groups, social groups and CPD branches as well
I hope that helps
Rus
http://www.coach-and-courses.com
Great tips from Rus above. I
Great tips from Rus above. I'd add that marketing an event is a marathon, not a sprint, and you'll find that it'll take awhile to build up interest, but then you can maintain that momentum into the future with your efforts.
– Here's a free marketing ebook that might help, written just for training providers.
– Another great resource for online inbound marketing is the Hubspot blog. Even if you never buy their software they've got tons of great resources, specifically around social media and online engagement.
– Lastly, Mailchimp has some great resources as well.
If you find anything that makes the difference for you make sure you let me know, I'm always interested in this area.
John