It can be very easy (particularly in the early stages of a training business) to get carried away and spend money on a web site, glossy brochures, logos, business cards and advertising.

I’m cringing now at the memory of spending around £1000 on an ‘advertorial’ that didn’t bring in any interest and about the same again on leaflets that just ended up being taken down the tip.

But the good news is that there are plenty of no cost and low cost marketing methods that you can use that don’t involve digging a large hole and pouring large amounts of cash into it!

The best and simplest one I know is just to make a list of people you know. And I mean everyone; family, friends, friends of friends, past colleagues, other trainers. This gives you a great starting point for referrals and introductions. For free!