A new ten-point framework has been launched, aimed at helping businesses and organisations make the right choices about learning and work. "matrix" is a standard designed to help employers give their employees access to high quality information advice and guidance (IAG). It is a revision of the current Quality Standards for learning and work, and supports and complements a number of existing quality frameworks including the Excellence model and Investors in People. Businesses who are able to demonstrate they are achieving the required standard will be eligible for accreditation from 1 April 2002. The Guidance Council has guardianship of the matrix Standard.

The matrix Standard was launched by John Healey, secretary for adult skills, and has also been welcomed by the TUC. Mr Healey said: "It is now an accepted given that in order for anyone to make informed choices about their learning and development they must have access to impartial high quality information, advice and guidance. People are a business’s greatest asset and it is important that their employers help them realise their full potential in the workplace. I know that many companies already do this and do it well. We want all businesses – large and small – to make sure that their workforce has access to good quality information, advice and guidance. The matrix Standard will give individuals confidence that when they are making important decisions about their future, they can do so in the knowledge that they have the full picture of the opportunities available to them."

TUC General Secretary, John Monks, said: "I am very pleased to help launch these important standards. We support them because they will assist employers, unions and other organisations to follow best practice in the delivery of information, advice and guidance. They will also help to quality proof these services in a market where there are too many "cowboy" providers. At the moment, we have a big need for training but a low demand for it. Initiatives like this that make it easier for learners to navigate the jungle of qualifications out there will be a big help."