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Online workshop: What’s wrong with Kirkpatrick’s 4 Level Model?


Come and join EvaluationZone's next online workshop.
Friday 1 March 2002, 13:00 GMT

Ask anyone in training which evaluation model they use and over 95 per cent will cite the 4 Level model originally introduced by Kirkpatrick over 30 years ago. Ask the same people what level they have actually reached in practice and rarely do they get past Level 1 ('happy sheets') and Level 2 testing. So why do the majority of trainers find it so difficult to use a model that has been around for so long? Maybe it's because it's not a very good model!

Join our next EvaluationZone workshop at 13:00 (GMT) on Friday 1st March and find out what you need to do to get your training evaluation to Level 4.

Kirkpatrick's model was actually never designed to be a practical model – it really only aimed to provide a common, simple language for discussing whether training managed to achieve its objectives. It was developed as far back as the 1950's when classroom training was the norm and has not been adapted to the present imperative of organisational learning and the increasing use of technology such as elearning.

Trainers who have had problems trying to make Kirkpatrick work can join the discussion live and online with their professional colleagues and get some better answers.

We now know that the 4 Level model has many serious conceptual and practical flaws. Here are some of the ones we will be dealing with during the workshop: -

  • Why the 4 Level model needs a Baseline Level at the beginning
  • Kirkpatrick's levels fail to ask the two most important questions before the training starts – what are they?
  • Kirkpatrick does not define 'value'
  • Level 4 has to be expressed in added value terms with £ signs
  • Most trainers talk about 'evaluation' but Levels 1, 2and 3 are only just validation.
  • Most evaluation models confuse the issue of evaluating at individual, team and organisational level.
  • Any evaluation model should be iterative with a feedback loop
  • EvaluationZone's Baseline Model is a continuous improvement, total quality model
  • The Baseline Model fits perfectly with IiP, EFQM and other quality standards
  • If you have ever felt dissatisfied with your evaluation efforts or they have failed to provide convincing answers for the board then find out how to make evaluation work. Once you understand the Baseline Model you will find there is no going back.

    Subscribe now to EvaluationZone and join us online on Friday 1st March at 13:00 hours (GMT).


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