Can clients register for your courses 24 hours a day, 7 days a week? Are they able to access live courses catalogues? In today’s competitive marketplace it is vital to capitalise on every sales opportunity. Since training makes an important contribution to your company’s revenues or departmental budget, you’ll want to sell your programs as effectively as possible. However, many organisations fail in a couple of key areas: course registration and marketing. Lack of automation in the registration process is surprisingly prevalent in many training programs. Customers spend too much time and energy searching for and then trying to register for courses. Many systems allow you to register an interest but often prevent you from ‘capturing the sale’. If you are to maximise the sales potential of your training programmes these processes must be thoroughly automated. You need to offer an intuitive Web-based registration facility, available 24 hours a day, 7 days a week. To increase course registrations you need to improve the marketing you put behind your training programs. You need to have system in place that allow you to leverage data to automatically target and deliver invitations about new training offerings to prospective students. If you are interested in learning more about automating and reducing the costs of training administration please feel free to get in touch or 0845 5430229 or dave@accessplanit.com David Evans www.AccessPlanit.com