Do you poll candidates beforehand to assess their needs? Do you use post course evaluations to identify areas for improvement? Training can—and should—be a continual learning process for both the trainee and trainer. Obviously, the more you know about your audience, the more effectively you can personalise your programs, fine-tune content, package offerings, and target offers. So you need to interact with attendees not only during the training sessions, but also before and after. Polling registrants allows you to collect feedback about your programs. By making your training a closed-loop process you can continuously improve the relevance and value of the content offered. These tasks are easily accomplished with automated solutions. You can also track customer feedback history to document program effectiveness and to discern program and student trends. Think of the marketing and delivery of training as an opportunity to create and build one-to-one relationships and you’ll enjoy mutually rewarding, sustained relationships. AccessPlanIT’s Course Manager solution delivers the business intelligence needed to understand your students’ needs and expectations. You can poll registrants before and after course delivery. Multi-dimensional reporting allows you to gauge results and continuously improve your training programs and processes. Response can be linked to specific courses, trainers, venues or clients. If you are interested in learning more about automating and reducing the costs of training administration or would like to discuss your organisations challenges please feel free to get in touch on 0845 5430229 or dave@accessplanit.com David Evans www.AccessPlanit.com