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Price vs Quality


 Tricky one this week regarding customer perceptions.

How do you increase perceived value by training managers of your inhouse training courses without risking the inference of reduced quality.

Maybe a timely and relevant offer rather than a reduction in price? Maybe keep prices held for another year and add further value with access to mobile learning content for all enrolled on the management programme?

Regardless, many in the training profession will believe that it is an untouchable industry which rises above such incentives. I disagree. Training managers and those responsible for the efficient utilisation of training budgets should have an open mind about such approaches.

In the end, we decided to try the limited discount option. See here.  I'll let you know how we got on...

by Carl Duncker CEO, Traininaday

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