Fresh back from a couple of events.
Proof as if it were needed that working with the motorsport industry
really does motivate business people.
The buzz displayed over the last few days from people stepping out of
current model BMWs at a Castrol event, not to mention the adrenalin
created from an amazing quarry-based hands-on launch for Isuzu.
Bottle this... and use the positive energy during the event...
THAT creates something memorable and measurable.
Not only R.O.I but Return on Objective.
Job Done!
