Hello there,
Im a sales trainer and Im preparing for a short presentation on Qualifying the Customer ( Need Analysis, Questioning, Active Listening)
I need a quick exercise for a very small group ( 4 people ) to start the presentation with.. I will be very grateful if anyone can help me ith that...
My idea is around something like - Im telling the group I want to buy a watch, give them no right to ask questions and they start guessing, in the end it appears they cant guess without asking questions. What would you advice me?
Thanks in advance,
Darina
3 Responses
Also
Darina – also, you can then ask them to ask questions to get to the needs and this time they must be able to identify needs with as less questions as possible, say 3 at max.
Cheers
Shweta
Blog @ http://shwetawasthi.wordpress.com
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Hi Darina
another approach that I have used successfully….
Give the delegates each a ‘questionnaire’ that says:-
The perfect home has
…..bedrooms
…..bathrooms
…..m X …..m of garden
is…………….miles from the shops
……..miles from the kindergarten
…..miles from the secondary school
It is detached/semi detached
single storey/two/three storeys
is a flat/apartment on the …..floor
costs me …………………..to own/rent
Get them each to fill in the spaces and delete which doesn’t apply
Then get them to share…..the likelihood is that they won’t all have the same answers so if they were estate agents how would they know what was the perfect dwelling for their customers? only by asking qualifying questions!
Rus