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I have spent a lot of time this week thinking through how to keep my standard courses up to date. Primarily with respect to my marketing courses. You see, marketing is probably the one discipline which has seen the most dramatic changes in recent years. As consumers have changed their habits, those involved in marketing have been playing catch up with how to understand and communicate with them. It seems to be every week that not only the latest social media platform is launched but the major players such as Facebook and Google change their service with new features and applications. These platforms have become so important that they have even marketing courses imagethrown up a new term for it - digital marketing. And such is the pace of change and the sheer importance of this digital marketing that the term is even replacing marketing as a term as more traditional forms of marketing lose their appeal. This is another demand placed on me as a trainer as I now put together a portfolio of digital marketing courses to meet the needs of today's marketer.

So change is the word of the day. As businesses needs and objectives change so do the teams responsible for delivery. As consumers change so does the methods of marketing to them. As marketers needs change so does their learning outcomes. And, therefore, I find myself spending this Sunday focusing on my training courses rather than my Sunday dinner.

by Carl Duncker

Carl Duncker is a marketing trainer and CEO of traininaday.

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