I'm looking for fresh ideas on the selling and marketing of training - for an established course provider, rather than a new entrant/sole trainer - any suggestions appreciated.
rmarsh@cedr.co.uk
Robin Marsh
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Marketing strategies
There are different people to aim your marketing at. Should it be the user, the buyer, the decider, the influencer the recommender etc.
Next consider the best medium to reach that particular audience. Advertising in magazines, direct mail, sponsorship, exhibitions, promotions, etc.
Then think about the message you send that will suggest you can overcome their problem.
Each of this issues needs to take the audience through the 4 stages from initial awarenes of your product, through generating interest in what you do, to a desire to have your training to actually paying you for it.
Hope that makes sense but let me know if it doesn’t.
jeffpert@talk21.com
Marketing Suggestions through Sift communities
Robin I strongly recommend talking to Keith Bryan at Sift on 0117 9159600 His role in TrainingZone is to discuss and provide imaginative solutions for exactly this kind of situation. Also given your company you may also benefit from looking at http://www.lawzone.co.uk and speaking to Stuart Roy on 0117 9158641.