Sales Team Games

Sales competition
Guy

One organisation I worked with had sales people all over the UK and they wanted to do the same thing, give them a focus, with an element of competition to keep the business rolling in. We put together a Sales League Table, which not unlike the Football League, enabled them to “score points” according to achievement of key performance indicators (new business won, developed business, number of cold calls converted etc) – and this was updated on a weekly basis, and run over a 12 month period – that way it was more of a marathon, where everyone had a fair shot, rather than a horse race with one favourite winning every time ! There was a monthly “Yellow Jersey” (not literally !) given to the leader each month – very sports oriented I know – and people moved up and down the League throughout the year depending on holidays / quiet times / sales campaigns etc – so everyone had a good crack at it. What we found was that sales staff were waiting by the fax machine on the last Friday of the month, waiting for the League table to come through …. it certainly focussed their mind and activity !

So you could try a League Table, Tour de Sales (with a Yellow Jersey for the winner of each Stage), horse race where every sale made moves their horse closer to the winning post ….

Hope this has given you some food for thought, and wish you well in your efforts – have fun!

Andrea
ABD Training

2 Responses

AnonymousUser says:

October 26, 2001 at 4:01 pm

Sales competition
Guy

One organisation I worked with had sales people all over the UK and they wanted to do the same thing, give them a focus, with an element of competition to keep the business rolling in. We put together a Sales League Table, which not unlike the Football League, enabled them to “score points” according to achievement of key performance indicators (new business won, developed business, number of cold calls converted etc) – and this was updated on a weekly basis, and run over a 12 month period – that way it was more of a marathon, where everyone had a fair shot, rather than a horse race with one favourite winning every time ! There was a monthly “Yellow Jersey” (not literally !) given to the leader each month – very sports oriented I know – and people moved up and down the League throughout the year depending on holidays / quiet times / sales campaigns etc – so everyone had a good crack at it. What we found was that sales staff were waiting by the fax machine on the last Friday of the month, waiting for the League table to come through …. it certainly focussed their mind and activity !

So you could try a League Table, Tour de Sales (with a Yellow Jersey for the winner of each Stage), horse race where every sale made moves their horse closer to the winning post ….

Hope this has given you some food for thought, and wish you well in your efforts – have fun!

Andrea
ABD Training
AnonymousUser says:

October 29, 2001 at 3:55 pm

Sales Race Games
Hi

If you’re looking for ‘one off’ events, then I can highly recommend Northgate Training (www.northgatetraining.co.uk). We’ve used a couple of their games to train sales staff in negotiation and time management skills, and found them highly relevant and, most importantly, fun! Plus Northgate customer service is exceptional.

If this is an ongoing thing, then I agree some kind of league is a good idea. Here, we run a league over the financial year, and the top salespeople join the ‘Directors Club’ with suitably attractive prizes. League tables are published on a monthly basis, to keep interest and competition levels up.