Our review of stands at the IPD Exhibition, Harrogate, continues:
The Scotsman were again exhibiting from a busy and lively stand at the IPD exhibition today. The team involved were aiming to raise awareness in a largely English audience of the potential for effective recruitment advertising through their daily and weekly publication.
Interesting statistics reinforced the message, for example, that The Scotsman is read by more people in Scotland than five English quality dailies combined! Targeted recruitment opportunities relating to specific industry sectors run on particular days.
Rates were available on request, as were the opportunity to take away miniature Scottish whisky bottles, Scottish calendars, along with a free copy of the paper.
Overall, a friendly and lively stand with a clear message.
Peter Ireson
Keyturn Training
