3 Responses

1. Selling coaching internally
   Richard

   As an organisation that delivers personal coaching we are often asked to support an internal selling programme.

   We have used a number of different approaches but have found that by far the most effective is also the most simple. Generally, the coaching process is very effective and the recipient very positive. We have found that the most effective approach is to run a pilot scheme with internal volunteers and to use these people as the ‘selling’ mechanism. Those managers who are cynical about training are far more likely to take notice of colleagues.

   This approach has now become our preferred method. It takes longer to get the whole programme running but you know that everyone on it is a willing volunteer rather than a pressed man.

   Hope this is helpful.

   Kind regards

   Richard Ilsley
   http://www.altemis.net
   07866 471382

2. Do you know what people are prepared to buy?
   If you haven’t already done so, you could start asking people at different levels of the organisation what problems they want solved and build coaching around this either as one of the tools for the job or the primary tool.

   The people who buy into using coaching are those that have a real and deep commitment to achieving their stated solution or outcome and value the caching relationship as a means of enabling them to do so.

   If you want to discuss this in more depth e-mail or call me 0207 233 4580

3. Help from CIPD
   Found what I considered a useful document recently ‘Coaching & Buying Coaching Services A Guide’. It was on the CIPD site & available to non members. Worth a look.
   Sue Mansell