5 Responses

1. Flexible or specialist…
   To me that all depends
   if an internal trainer then you need to be cost effective – so flexible

   as a freelancer – a specialist – its much easier to market and for people to ‘buy’ rather than you sell..

2. Specialise
   Hi Nicky,

   I agree with Mike. The more you can specialise the more consistent your marketing will be and the easier it will be for potential training purchasers to understand the specific impact you will have on them or their organisation.

   Good luck
   Gary

3. External – Specialise by topic & sector
   I agree with Mike and Gary,
   I used to work as a generalist and found it pretty hard to “sell” my offering.
   I chose to focus down on some core areas just over a year ago and that is helping a great deal.
   It has also allowed me to focus my personal development and at the same time give better value to clients through a deeper knowledge base of the core topics.
   Hope this helps, Andi

4. Should we remain flexible or Specialised ?
   thanks for the great advise, its going to be a tough road has i have never specialised anything i have always been a generalist, so i guess it’s time for change

   Andi how did you pick your specialist subject ?

5. Specialise
   I would recommend specialising by certain ways – ones that are generic –

   passion – what are you passionate about – what do you love training – your passion will give you energy and a buzz and this will be seen by others

   credibility – where do you have credibility? – ie qualifications x years experience – so you are convincing

   contact – who are your contacts? who do you make contact with – this is a potential client list and its easier to make from existing rather than new

   Hope this helps
   Krista