How does this apply to your Social Media Information signature?

Lesson One: More Than Great

Your signature is not the same as doing a good job. You should be doing a good job as standard. You should have a niche. You should be listening to your customers and building relationships. You should have a social media strategy. All those come before your signature.

Lesson Two: Signature is One Thing

Signature is simple.

Signature is the one thing that makes you unique and special. Not two things. Not twenty things. If you have two signatures that makes you a fraud, a con-man.
Lesson Three: Signature is Unique

No one can copy your signature, because signature is integral to who you are.