A partnership between The Open University and Tesco will see shoppers able to pay for all or part of an OU course by exchanging Tesco Clubcard vouchers.
Millions of Tesco Clubcard holders will be encouraged to consider study through the University by exchanging the vouchers they hold for full or part-payment towards OU courses.
Professor Brenda Gourley, the University's Vice-Chancellor said: "This is an exciting and innovative partnership that is true to the University's founding mission – to be open to people, places, methods and ideas. The partnership allows the University to extend our reach to new students, who have the opportunity to gain access to our courses without incurring any debt.
"We aim to make access to the University's programmes as flexible as possible. This extends to giving our students a number of options to meet course fees – and this new deal is now one of those options."
Nick McCormack, head of partnerships at Tesco Freetime, said: "We're delighted to be working with The Open University to offer customers the opportunity to put Tesco vouchers towards higher education.
"The programme provides a great opening for customers to achieve some valuable qualifications by studying at home at their own pace without having to give up the day job."
