When you are starting a training business, it is easy to think that the first things on your to-do-list are logos, website and glossy brochure.After all, how could you possibly start handing out your business cards if you don’t have the right image, brochure and url to match?

You have to start attracting clients straight away, don’t you?

Wrong. If you have money to burn, then go ahead and let your business ego get the better of you. But today, you can’t afford to let your cashflow go out of control, especially with the current credit crunch.

Getting the right branding and marketing material could make a huge difference to long term business success, but in your early months it is right to spend your time focusing on your planning, research and deciding what structure to set up.

The place to start? Start with deciding on who it is you want to work with.

As you begin to understand your target audience, you will be able to work out the right branding and marketing that will reach out to them. Then it’s time to start with the logos, websites and glossy brochures.