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Michael O'Flynn

Professional Academy

Sales & Marketing Director

Read more from Michael O'Flynn

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Tailor training with Personal Development Plans


Personal Development Plans (PDPs) have been used in a variety of sectors ranging from retail right through to Sales, being used by C-Suite executives down to junior employees. As every PDP is tailored to each individual, it’s sometimes hard to develop a truly accurate training development scheme that covers every individual’s needs, without the need for one-to-one consultations.

However, with a small amount of research and using statistics pulled from employees’ PDPs, companies will be able to pinpoint the area that needs most improvement for sales, management and marketing teams and be able to develop up-skilling schemes for small groups of individuals that require small amounts of training on specific topics within their expertise.

Identifying areas of improvement should be at the top of any training plan; focus on what areas require improvement and by how much, so to be able to utilise the time available for training with maximum efficiency.

As there is an ever-changing environment that surrounds Sales, Management and Marketing, there is a constant need to deliver further training to ensure that teams are constantly up-to-date with the most recent, accurate and relevant knowledge and skills available.

Some of the basic skills required for any team include:

  • Communication
  • Teamwork
  • Coordination
  • Planning

These skills are the most basic of skills that are utilised in every team; these sit alongside sector-specific skills directly related to each industry covered. The PDPs available to the training staff should demonstrate areas of improvement for each member allows the training to be tailored to meet the requirements.

Not only is it vital for experts within your company involved with Sales, Management or Marketing, but it is imperative that the person delivering the training is also knowledgeable of the most recent skills and information required to carry out the training.

Professional Academy has been delivering bespoke and accredited training to companies for over 15 years, with a team of highly experienced training consultants. Training and employee development is a vital part of every business, ensuring they’re all at the top of their game have a direct correlation with the success of a business as a whole.

Training can be tailored to your company in a variety of ways including 1-2-1 training, workshops, and distance learning. The Academy also offers Split Content Learning where training will take place with one group focusing on one skill, and another group another skill.

However you decide to implement the training programme, tailoring the approach by making the most of company led appraisals and subsequent Personal Development Plans can provide a unique framework for each employee and making the jobs of those in L&D much easier.

Author Profile Picture
Michael O'Flynn

Sales & Marketing Director

Read more from Michael O'Flynn

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