A great TED talk from Tim Brown, the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Our thanks to TrainingZone member Marie Milligan for spotting this one. It's a great video to kick start any 'creativity' sessions! What's your favourite TED talk? Leave a comment below and let us know.
Having taken over from founder David E. Kelley, Tim Brown carries forward the firm's mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas - they call it 'design thinking'.
IDEO is the kind of firm that companies turn to when they want a top-down rethink of a business or product - from fast food conglomerates to high-tech startups, hospitals to universities and has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes.
Enjoyed watching this? See more great TED talks nominated by the community here:
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