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The Great Training Robbery


Let TrainingZONE introduce you to a new case of 'whodunnit?' - this time, there's a serious robbery involved. Luckily Management Pocketbooks have managed to bring them to book...

The Accused: Companies regard training as a second class function and have robbed it of its potential impact on company results by treating training courses as recreational restoration, or necessary comic relief, or as a safety value for organisational tensions.

The Trial: With training as the prosecution and management as defence.

The Verdict: Training found guilty of shooting itself in the foot or of perpetrating an inside job.

The Sentence: The steps that training needs to take to conduct better training needs analysis and transfer of learning to the work environment.

Sound familar? If you know a company about to commit a similar crime, how about getting involved in a bit of 'crime prevention' by helping them to recognise where they're going wrong with the latest in the best-selling series of Management Pocketbooks, 'The Great Training Robbery'.

As they say in the business, "it's a steal!".

The Great Training Robbery, written by Paul Donovan and John Townsend, sets out an innovative approach to identifying training needs and eight action steps to managing the transfer of learning. Pubished in March, priced £9.99. One free book per order (maximum price £6.99), books must be pre-ordered to qualify for the free offer and all books will be sent together.


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