Toyota has really leapt on the social media juggernaut recently by teaming up with cloud computing provider Salesforce.com to create a social network that’s specifically designed for Toyota drivers and their cars – and this, for me, is high-end use of social media and technology at the moment. It’s all about creating a network, a safe place for a community to congregate, share ideas and learn more about a company’s products and services.
And this lends itself incredibly well to the training world.
So, reading the Toyota article, I thought, if this manufacturing giant is enjoying all that IT innovation has to offer, could it be time to review your own methods of communication?
In true social spirit, they’ve called the network Toyota Friend and it will be used to help customers feel better connected to their vehicles, their dealership and to the Toyota brand itself. Initially launching in Japan, drivers will be able to access information about their closest local dealership as well as having easy access to maintenance and product advice.
Think about the possibilities within training, a training management system can help companies to stay in touch with their delegates, before and after training programmes, update them on content developments.
Think about your own business – have you actively built up a well-connected community that has all the tools needed to link up to share knowledge and insight? Do you have sufficient IT platforms in place to assist communication between delegates and employees?
Are you making maximum use of e-learning potential in your training strategies? In a rapidly expanding technological environment – it’s important to ask such questions.
Dave Evans
Commercial Director
accessplanit - the training management software specialists
