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Shira Winget

content marketer

content marketing

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Tips of Auditing and Why It’s Important


Making mistakes such as opening too many accounts on a lot of platforms, fake followers and limited interaction with your followers can cost your social media strategy. If you are not careful on how to address these problems, you are not likely to realize any social media marketing goals you might have.

Whether you are running your business on or offline, the use of social media has proven to be very beneficial. You not only get to market your products and services at very affordable costs, but social media could lead to the growth and expansion of your business when done right. If you have the funds to work with a professional Social Media Advertising agency, you’ll not need to trouble yourself with things such as running audits. Without the proper attention, your social media accounts could be leading you astray with things such as fake followers. To ensure that your social media marketing is as strong as you would like it, you should use the following steps to do an audit:

 Social Media Profile Selection 

When working on your Social Media Advertising campaign, you need to make sure that you are only investing your time in the most effective platforms. Though the users of a certain social media platform are very many, they won’t be very helpful if your target audience don’t use it. If you have been on social media for awhile, look at what sites are working great and focus on those.

You also need to look into your profile pages to ensure that they not only convey the right message, but that they are always up-to-date. Always ensure that your profile photo, bios, links and business information is always updated. Ensure that your posting frequency is at least average; keep track of your followers and any referral traffic you get. 

 Checking Your Online Activity

The next thing that you should cover when auditing your social media profiles is your online activity. Nowadays consumers are very keen on getting to know the people that they are shopping from, this builds confidence and trust. Make sure that on your social media accounts, you not only add new friends but that you also engage with them.

Another way of becoming involved in the conversation about your industry is by joining social media groups that focus on the same. For your Social Media Advertising strategy to be fruitful, you need to be an active participant in such groups. Engaging your friends and followers will go a long way in building up your credibility.

 Promoting Your Profiles

For your social media audit to really work for your business, you need to implement any measures you find to be necessary after running your audit. After you have successfully run your audit, you’ll be in a better position to understand your competitors and the people who follow you.

You can promote your profiles by adding people to your website, interlinking your social profiles or adding them to your email signature among others. Most of the social media platforms offer metrics that can be used to measure the effectiveness of the Social Media Advertising campaigns that you might be running on them. If you are not working with an agency, you can make use of the many tools available to you online.

Tracking the progress of your Social Media Advertising audit is very imperative. If you are able to do your audit properly, you’ll be in a position to identify any flaws in your marketing strategy and rectify them. When running an audit, you are able to see things from the perspective of the consumers and that is very essential for creating a strong strategy in the future. 

Author Profile Picture
Shira Winget

content marketing

Read more from Shira Winget

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