Rus Slater comes up with some ideas to help a sales team, who have become a bit set in their ways, see the advantages of a new product.
1. If you can get them to do some work before the day:
Get six of them to mug up on the new model beforehand and set them into two teams to debate the advantages of the new model. For example: The motion is "This house believes that the new model is a complete waste of development money." Those “for" and "against" each get 15 minutes to present their case, with 20 minutes chaired debate and 10 minutes audience Q&A. The others act as an audience who then are asked to vote on which they'd prefer to sell.
alternatively....
2. Run the product knowledge session first. Then get the delegates into groups of five and give them a set of flipcharts, pens glue scissors and magazines and task each group to come up with the most effective advertising poster for the new product. Give them 30 minutes. Each group presents their poster in two minutes to the rest of the delegates. Allocate each person three sticky stars to vote with on their preferred poster. Award a nominal prize to the top two teams. Consider using the posters for the real advertising.
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