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Trainer’s Tip: Ten Steps to Marketing Success


Make sure that employees realise the superb training on offer with these ten tips from Graham O’Connell.

My tips for marketing are:

  • Think beyond needs analaysis and consider marketing research - find out wants and expectations as well as needs; look at the differences in different 'segments' of the organisation.

  • Work to a high quality, high value standard for your products and services - good training speaks for itself; make sure the advisory services and admin are top notch; don't let finance issues drive you down a low cost high volume path if it is not the right one.

  • Focus on getting the right learning to the right people at the right time in the right way.

  • Get your publicity and communication mix right - from posters to email, from open days to articles in the office magazine.
  • Develop good copy writing skills - make sure your message meets the objective.

  • Create a brand - not just a logo or look - embed a positive perception about training, your people and your products.

  • Think as if you were a business - you probably don't charge, but if you did would people buy? Get on top of cancellations and 'no shows'.

  • Lead with some flagship ideas or products - not everything can be leading edge but make sure you do at least one thing that really impresses.

  • Manage problems and complaints quickly and effectively.

  • Make sure that the training really makes a difference - good promotion and publicity gets you off to a good start but enduring reputation is built on substance not gloss.

View the original posting:

Marketing of Training Courses

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