Why are there no available benchmark examples of successful ROI in training. This is probably the most important issue I believe within our profession as we enter the 21C. Theory is fine lets have some REAL support through effective and proven case study examples.Is the holy grail really unattainable without being charged?
michael clements
2 Responses
ROI is too simplistic
It is likely that there are no benchmarks on ROI in training because the effect on profit (or equivalent) is a complex one. The same can be said of the lack of direct ROI measures on IT, unless it is about a specific project. Equally, it is possible to identify the ROI of a project which includes training, but its success is generally dependent on other faxctors, such as resources, managmeent etc.
Experience indicates that simplistic measures are rarely useful, and that really useful measures require some thought and effort to achieve.
The key to evaluation is in the planning, not the review. Set your intended outcomes intelligently, and you can measure whether you have achieved them.
And finally: trust your managers,if they are any good, they will know what is working!
Link
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http://www.astd.org/CMS/templates/index.html?template_id=1&articleid=25940