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Training Trends 2004: Attitudes To Training


Organisations' attitudes to training and development are getting better, but there is still room for improvement, according to the Training Trends 2004 survey.

Our survey of TrainingZONE members found that while 72% described their organisation's attitude to training as generally positive, almost half – 49% - went on to say that their company's good intentions did not match up to reality.

And just 23% said that training and development was an integral part of company strategy.

There were also signs that there would be an increased need for training professionals to make the business case for training.

Over a third of respondents expected return on investment to more important for them in the coming year.

Evaluation is also becoming a bigger issue for 59% of you.

Almost all – 98% - carry out evaluation, with the feedback form being the most popular method used by 27% of respondents.

TrainingZONE user panel member Jason Woodford, Development Director at Academy Internet called the findings "encouraging".

However, he added: “Aligning training resources to business needs is a core principal of the Investor in People model and essential to the credibility of the training function in business.

"In its apparent absence, it can be a valuable role for providers to help their customers to develop and communicate the business case to budget holders. Those that do might find their phone ringing more frequently over the coming year!”

* A full analysis of the Training Trends 2004 Survey is available from the TrainingZONE Library.

Results in Brief

Asked how closely your organisation's training and development policy fitted with what actually happens:
  • 42% said their organisation did what it said it would do.

  • 9% felt it did more than it said it would, however.

  • 49% said that their organisation had lots of good intentions but these didn't match up with reality.

  • For more information on areas set for growth in 2004 see Training Trends 2004: Predictions of Increased Demand.


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