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TrainingZONE Newswire #354 – Marketing tips to boost learning uptake


TrainingZONE Newswire - Issue 354
18 April 2005

1. Feature: Marketing Tips to Make E-Learning Work
2. Parkin Space: How to Select an LMS
3. Getting it Right - Not Getting Away With it
4. Training to Learning Shift 'Crucial' in War for Talent
5. Black Workers Miss Out on Training

Editor's note
The idea that learning and development specialists should use
internal marketing to increase uptake of training is not new,
but this week on TrainingZONE Piers Lea and Patrick Dunn take
the concept a stage further. Using key marketing concepts Piers
and Patrick explain how we can better understand the needs,
reactions and commitment of learners and in turn tailor learning
to their needs. While this feature specifically addresses e-
learning, Piers and Patrick's tips could easily be applied to
other areas of learning.

Kind regards

Claire Savage
Editor, TrainingZONE
mailto:[email protected]

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TrainingZONE is one of the world's leading online resources for
training professionals. For details of how to reach this

News and features
To keep up to date with training news visit TrainingZONE
daily. This week's highlights:

Feature: Marketing Tips to Make E-Learning Work
Piers Lea and Patrick Dunn look at how Jerome McCarthy's "Four
P's of Marketing" can boost e-learning uptake.

Parkin Space: How to Select an LMS
As an advocate of not letting a Learning Management System
define development, Godfrey Parkin offers practical advice on
how to get a system that keeps you in the driving seat.

The Way I See It... Getting it Right - Not Getting Away With it
Charles Gould argues that when it comes to e-learning style is
being confused with subject matter.

Case Study: Health and Safety Training at Scottish Power
Find out how Scottish Power uses e-learning to deliver health
and safety training in the UK.

Meta-Coaching in London, June 2005
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& Michelle Duval. Find your true identity and purpose as a
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coaching knowledge, models for change and coaching skills. Power
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forward and be the coach you can be!

Black Workers Miss Out on Training
TUC study finds that black workers are less likely to get
training despite often being better qualified than their white

Training to Learning Shift 'Crucial' in War for Talent
Leading organisations have made the shift from training to
learning according to the CIPD.

Leadership Development is Top Skills Challenge
Survey finds developing potential leaders and enhancing
managerial and supervisory skills at the top of the list of
challenges faced by HR and training executives.

BLA Publishes Best Practice Guide to Support Learners
New learner support guidelines aimed at training managers and
providers are available from the British Learning Association.

Resources: Team Development Tools
Forty-one pages of practical help and exercises, for team
managers and trainers, to support team building and team
development. Starting with an initial diagnostic activity the
manual includes 12 practical activities.
Browse all documents in the TrainingZONE Library:

Any Answers
Catch-up with the latest questions being asked by the

Pat Grey would like some advice on how to conduct an evaluation
of group work where English language is limited.

Dave Pope is designing a one-day presentation skills course for
six people and would like help with content.

Nigel Bould is interested in views on recouping training costs
from staff.

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Copyright (c) 2005 Sift Group Ltd. All rights reserved.
May be reproduced in any medium for non-commercial purposes
as long as attribution is given.

TrainingZONE, 100 Victoria Street, Bristol BS1 6HZ
Tel:+44 (0)117 915 3344 Fax:+44 (0)117 915 9630 ISSN 1474-2225


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