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TrainingZONE Newswire #354 – Marketing tips to boost learning uptake

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TrainingZONE Newswire - Issue 354
18 April 2005
https://www.trainingzone.co.uk
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*** TOP FEATURES ***** TOP FEATURES ***** TOP FEATURES ***
1. Feature: Marketing Tips to Make E-Learning Work
2. Parkin Space: How to Select an LMS
3. Getting it Right - Not Getting Away With it
4. Training to Learning Shift 'Crucial' in War for Talent
5. Black Workers Miss Out on Training
*** TOP FEATURES ***** TOP FEATURES ***** TOP FEATURES ***

Editor's note
=============
The idea that learning and development specialists should use
internal marketing to increase uptake of training is not new,
but this week on TrainingZONE Piers Lea and Patrick Dunn take
the concept a stage further. Using key marketing concepts Piers
and Patrick explain how we can better understand the needs,
reactions and commitment of learners and in turn tailor learning
to their needs. While this feature specifically addresses e-
learning, Piers and Patrick's tips could easily be applied to
other areas of learning.
https://www.trainingzone.co.uk/item/139165/680/608/626

Kind regards

Claire Savage
Editor, TrainingZONE
mailto:[email protected]

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News and features
=================
To keep up to date with training news visit TrainingZONE
daily. This week's highlights:
https://www.trainingzone.co.uk/news/home.html

Feature: Marketing Tips to Make E-Learning Work
-----------------------------------------------
Piers Lea and Patrick Dunn look at how Jerome McCarthy's "Four
P's of Marketing" can boost e-learning uptake.
https://www.trainingzone.co.uk/item/139165/680/608/626

Parkin Space: How to Select an LMS
----------------------------------
As an advocate of not letting a Learning Management System
define development, Godfrey Parkin offers practical advice on
how to get a system that keeps you in the driving seat.
https://www.trainingzone.co.uk/item/139758/680/608/626

The Way I See It... Getting it Right - Not Getting Away With it
---------------------------------------------------------------
Charles Gould argues that when it comes to e-learning style is
being confused with subject matter.
https://www.trainingzone.co.uk/item/139200/680/608/626

Case Study: Health and Safety Training at Scottish Power
--------------------------------------------------------
Find out how Scottish Power uses e-learning to deliver health
and safety training in the UK.
https://www.trainingzone.co.uk/item/139405/680/608/626


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Black Workers Miss Out on Training
----------------------------------
TUC study finds that black workers are less likely to get
training despite often being better qualified than their white
counterparts.
https://www.trainingzone.co.uk/item/139774/680/608/626

Training to Learning Shift 'Crucial' in War for Talent
------------------------------------------------------
Leading organisations have made the shift from training to
learning according to the CIPD.
https://www.trainingzone.co.uk/item/139741/680/608/626

Leadership Development is Top Skills Challenge
----------------------------------------------
Survey finds developing potential leaders and enhancing
managerial and supervisory skills at the top of the list of
challenges faced by HR and training executives.
https://www.trainingzone.co.uk/item/139734/680/608/626

BLA Publishes Best Practice Guide to Support Learners
-----------------------------------------------------
New learner support guidelines aimed at training managers and
providers are available from the British Learning Association.
https://www.trainingzone.co.uk/item/139658/680/608/626


Community
=========
Resources: Team Development Tools
---------------------------------
Forty-one pages of practical help and exercises, for team
managers and trainers, to support team building and team
development. Starting with an initial diagnostic activity the
manual includes 12 practical activities.
https://www.trainingzone.co.uk/adredirect/doc4.html
Browse all documents in the TrainingZONE Library:
https://www.trainingzone.co.uk/ppv

Any Answers
-----------
Catch-up with the latest questions being asked by the
community:
https://www.trainingzone.co.uk/anyanswers/index.html

Pat Grey would like some advice on how to conduct an evaluation
of group work where English language is limited.
https://www.trainingzone.co.uk/item/139801/728/608/626

Dave Pope is designing a one-day presentation skills course for
six people and would like help with content.
https://www.trainingzone.co.uk/item/139685/728/608/626

Nigel Bould is interested in views on recouping training costs
from staff.
https://www.trainingzone.co.uk/item/139683/728/608/626


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Copyright (c) 2005 Sift Group Ltd. All rights reserved.
May be reproduced in any medium for non-commercial purposes
as long as attribution is given.

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TrainingZONE, 100 Victoria Street, Bristol BS1 6HZ
Tel:+44 (0)117 915 3344 Fax:+44 (0)117 915 9630
https://www.trainingzone.co.uk ISSN 1474-2225
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