Blogging should be part of any freelance trainers overall marketing strategy. It’s a great way to showcase and demonstrate your expertise, build your profile, get found on the net and drive traffic to your site. And the best thing about having a WordPress blog www.wordpress.com is that it’s free and really simple to update yourself. If you can use Microsoft Word you can use a WordPress blog.

Many people are put off starting a blog because of the time involved. It’s just another thing you have to do which you might feel you could do without. And then there’s the worry of what to write especially when you have to come up with something fresh day after day.

Blogging does not have to take a lot of time. Blog posts are not articles and they can be as short as you want them to be – 100 words or so is fine.

You can become more efficient with your blogging by writing several posts at once and scheduling them to appear over the course of a few weeks.

And as for what to write, well, I often find the topics of my blogs come from things that have actually happened to me in the course of a day or week, conversations I have had with my clients, problems and challenges they are experiencing or just things other trainers are talking about. You will probably be surprised at the amount of material you have if you just make an effort to jot a few bullet points down a the end of the day.