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What’s your Biscuit?


The following is an extract from a research project undertaken by Gladeana McMahon;

“The dynamics of the Boardroom are often played out around the biscuit plate. Take one biscuit and you are seen as conformist, two biscuits, confident, and three or more as being overly competitive or aggressive. Research by leading psychologist Gladeana McMahon has shown that boardroom members reveal their personalities through their biscuit eating behaviour.

The Coordinator (Chief Executive or Chairman) is someone who likes to clarify goals, promote effective decision making, and has the ability to delegate. Their choice is likely to be Boaster, biscuit rich in experience as well as texture.

The monitor Evaluator (Procurement Director) is sober, strategic and discerning, someone who sees all the options and helps the team to take balanced decisions. They prefer a classic Rich Tea, a simple unfussy biscuit at a reasonable price, broken into pieces and treated with respect.

The resource Investigator (Business Director) is extrovert, enthusiastic and communicative, someone who loves to explore opportunities and create contacts. They like the synergy of the components in a Chocolate Digestive biscuit and turn dunking into an art form.

The Plant (Marketing and Communications Director) is creative, imaginative, wild and unorthodox, someone who solves difficult problems and advances new ideas and strategies. Jaffa Cakes are a favourite, as the chocolate on the outside belies the pleasure of the orange filling that helps the imagination burst free.

Team Workers build on suggestions while fostering team spirit. They enjoy the reliable way in which the filling of the Custard Cream welds the biscuit together just as a Human Resource Director welds the talents of various people into a wining combination.”

Personally I’m a Chocolate Bourbon man. I demand the obedience of a soft and yielding dark centre and but enjoy breaking through the resistance of the brittle biscuit layering.

What's your biscuit prefer

Garry Platt


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