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Why Social Media has never been more important


Whether you're a freelance trainer, an SME or a multi-national corporate, if you haven't started engaging on the social web yet you should start soon! Recent changes to the way Google interacts with social networking sites could mean that if you're not using Social Media, you're not only missing out on a great networking opportunity, but you're not going to get found in search engines. Developments in Social Media have happened fast this year (and will continue to do so!). Silicon Beach Training have launched a 1-day Social Media training course to meet the rise in demand for social networking skills.

This week Google launched 'real-time' search which give users up-to-the-second information from the social web. Immediately after conducting a search, you can see live updates from popular sites like Twitter and Friendfeed, as well as headlines from news and blog posts as they are published. Never has news been so "hot off the press"! Google updates its information as it receives it, which means postings on sites such as Twitter, Myspace and Facebook will appear immediately at the bottom of the page.

Social media is undoubtedly affecting the demands of the work environment – and the Social Media skills gap is growing.  Businesses need to be able to adapt current job skills to encompass the demands of current 21st century communication channels.  The rules of online marketing have changed! If your organisation isn’t blogging or maintaining a presence on Social Media networks like Twitter, Facebook, LinkedIn and YouTube, you’re already behind the game in engaging your customers online.

The hard truth is that if your competitors are keeping regularly updated blogs and using Social Media networks, they’re already reaching customers you’re not, and with the introduction of Live Search they’ll be pushing you down Google’s rankings too!

The world of social media and social networking can (like many technologies) be full of jargon, and there are literally hundreds of different social media networks and platforms on which you can. For these reasons, knowing where to begin with Social Media can be daunting. People are often unsure of which networks their customers are using, and how to engage with them most effectively. Essentially, networking using social media is all about having conversations (much like normal networking!) however you need to know where the conversations are happening, and what the rules and etiquette are.

Silicon Beach Training's comprehensive 1-day Social Media training course provides a practical hands-on guide to getting the best out of Twitter, LinkedIn, Facebook, YouTube and your blog. The training is delivered in laymans terms, and delegates leave with an action plan for finding customers on social networks, developing a strategy for engaging with them, driving web-traffic and increasing sales.

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