3 Responses

1. “World Class”? Sez who?
   Alan

   Once upon a time there was an organisation called the ISM (Institute for Supervision and Management), they have recently (?) merged with the NESB to form the ILM or InstLM (Institute of Learning and Management).

   Amongst the various “qualifications” offered by the ISM, and presumably now by the ILM, was the ludicrously named “World Class Trainer Certificate” (also the “World Class Team Leader” and “World Class Call Centre Supervisor” – this has got to be a joke, right?).

   You can find more details here:

   https://www.trainingzone.co.uk/ism/programmes/edintro.html#award23

   but frankly I’d be pretty wary of any outfit with such delusions of grandeur.

2. Heard it before
   That’s funny you mention it. I had an American boss who used to use the phrase ‘world class trainer’ all the time. He was ex-marine and had been put through various trainer courses himself.

   I’m sure he told me that it was a phrase used to mean that a practitioner has ‘mastered’ the art of training and that they had been through formal training and assessment to get to that stage.

   He used it so much I thought it was just hype but maybe there is something to it after all!

3. World class ?
   Alan,

   I once attended a “World Class Leadership” workshop. I can’t remember the provider, but do remember leaving the workshop feeling proud of being second rate.

   There are no world wide standards that I’m aware of. I think it’s just someone’s way of saying “the best” or “high quality”.

   Regards
   John