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Chicken Soup for the Email Soul !!

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I am planning to develop a email newsletter for local business contacts with regular good news stories about our local voluntary sector. "Charity finds homes for 1000th stray cat" for example. An email version of "chicken soup for the soul" one might say. In return we hope to highlight the work of the voluntary sector and from time to time request help.

We plan to run it using the distribution list function in Outlook. Is this the best way? Can anyone give us a few tips or pointers?

many thanks
Paul Bridges