Sainsbury's is the latest company to target recruitment at the over-50s in a bid to improve service levels.

The supermarket chain said school leavers "need not apply" for its new vacancies, which span HR and customer service to jobs on the bakery, delicatessen and butcher's counters.

Jane Basley, the group's human resources manager, said: "We have found that people in this age range bring a wealth of experience and maturity to their work. Their focus on customer service will undoubtedly have a positive effect on the shopping experience and help to drive sales in our stores."

Candidates will be able to work part-time or even just during school terms so they can be free to spend school holidays with their children or grandchildren.

Sainsbury's is following in the footsteps of Barclays and Norwich Union in targeting the over-50s.

Help the Aged and Age Concern have both welcomed Sainsbury's initiative.