Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd. (numbers represent the number of respondents):
Extremely Very Fairly Somewhat Not Very Not at All
Merchandise 12 38 33 11 5 3
Group travel 23 20 22 13 9 14
Individual
travel 26 36 17 11 1 10
Cash awards 37 43 12 4 1 3
Gift
certificates 15 40 33 7 2 3
Debit cards 13 11 7 18 11 40
Workforce, January 2000, Vol. 79, No. 1, p. 68.
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