Line Communications has won a European award for a communications programme developed for 25,000 Ford employees.

The Feel the Difference programme, which has been translated into five European languages, scooped a gold award for internal interactive media from The International Video and Communication Association (IVCA).

The programme conveys the importance of brand as a concept and explores the rationale behind Ford’s Feel the Difference marketing campaign.

The IVCA gold award is Line’s second major accolade this year: it won the Institute of IT Training gold award for eLearning project of the year in February for its cultural awareness programmes for armed forces serving in Iraq and Afghanistan, commissioned by the Ministry of Defence.

Ian Leader, director of consulting from Line’s Zurich office, said: "This award demonstrates our capability to create programmes that communicate effectively to pan-European audiences. Organisations across the region are increasingly recognising the value of working with an international learning and communications specialist when tackling these complex subjects".