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Claire Savage

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PASS framework

The PASS framework is a corporate communication tool that stands for Purpose, Audience, Structure, and Style. This acronym helps organizations structure effective internal and external communications by clarifying the message's intent, identifying the target audience, organizing content logically, and adapting tone appropriately.
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I’m posting this on behalf of a member who prefers to remain anonymous.

“Do you have any information on the PASS framework for corporate communication? Have you used it in your organisation? I think it is an acronym for Purpose, Audience, Structure, Style.”


Claire Savge
Editor

I'm posting this on behalf of a member who prefers to remain anonymous.

"Do you have any information on the PASS framework for corporate communication? Have you used it in your organisation? I think it is an acronym for Purpose, Audience, Structure, Style."


Claire Savge
Editor

One Response

  1. PASS Communications
    Claire
    I have asked around on this one without success. I guess it is one of those perfectly valid made-up acronyms created by a consultant to help package a set of ideas. It may even be from the same creator as DRIP (Differentiate, Remind, Inform, Persuade)- I can’t think why it didn’t take off!
    Graham

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