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PASS framework

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I'm posting this on behalf of a member who prefers to remain anonymous.

"Do you have any information on the PASS framework for corporate communication? Have you used it in your organisation? I think it is an acronym for Purpose, Audience, Structure, Style."


Claire Savge
Editor

One Response

  1. PASS Communications
    Claire
    I have asked around on this one without success. I guess it is one of those perfectly valid made-up acronyms created by a consultant to help package a set of ideas. It may even be from the same creator as DRIP (Differentiate, Remind, Inform, Persuade)- I can’t think why it didn’t take off!
    Graham

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