The most straightforward answer would be: because of social media matters. Anyone who is trying to negate this fact is clearly not from this planet. The obvious can be represented by the figures. Namely, 74% of shoppers tend to rely on social media when making their decisions. 95% of millennials are most likely to follow a certain brand online, and 71% of customers who relish the online media coverage of the brand will recommend it to the others. Simply multiply these numbers with the prices of your products, and it is clear that social media can lead you to a real gold mine.
What is more, great social media coverage provides precious insight into your customers’ aspirations and helps you understand them better. It leads to building a special rapport with them and increases brand loyalty. In addition, the overall social media influence boosts your online presence, thus positioning you higher in Google searches, which is absolutely priceless.
If positive motivation isn’t working for you, then how about some social media disasters that cost businesses dearly? We all remember the United Airlines and the unfortunate incident that went viral, thus causing a $1.4 billion drop in their shares. Or the London Luton Airport employee posting a photo of a plane sliding off the runway with a funny comment. Sadly, a 6-year-old died during the accident in that photo.
For all these reasons, social media training is a must. Your employees have to acquire certain knowledge that will help you boost your revenue, and above all, avoid incidents which can harm your reputation and cost you an arm and a leg. Let’s take a brief look at what to pay attention to during training.
First of all, if you are wondering when it is the right time to begin training, we can say you are already late, and the time is now. Start the training as soon as possible; every new employee should be educated about social media the moment they are hired, too.
Teach your workers about the basics of social media. Even though most of them have accounts, not everybody realizes just how powerful a tool it is. The staff should learn some basics to fully grasp the importance of their posts.
Just like any other course, this one needs a course book, too. You need to create a social media guidebook with precise definitions of what is expected from an employee and a clear list of dos and don’ts. Some of the most common questions which require clarifications are whether they could upload personal photos, what kind of tone should they use, if they are expected to sound serious all the time, and so on. A proper guide has these covered.
Apart from some basic rules, you should work on specific goals. Determine what it is that you wish to achieve through social media marketing. Develop a social media strategy to help you realize your goals. This way, employees will be able to see the fruits of their labor when you reach your targets.
During the whole process, organize an internal channel for providing support to your employees. Always encourage feedback. In order for them to do their best, it’s necessary to have everything clarified. Also, they may come up with some useful techniques you can apply.
As for the frequency, it’s hard to say. Normally, once the staff has been trained, occasional updates should suffice. However, this is an ever-changing field, and it’s quite probable that if some major changes occur, you will have to organize a meeting and invent new strategies.
However, in case your staff is still struggling and you need to increase your social media presence as soon as possible, there is an easy way of gaining views and followers for your Instagram account, which will immediately make you more prominent. To summarize, for proper social media training you need to define your brand voice and explain it to your staff. Define the boundaries and emergency responses, and always make sure your employees know what the ultimate goal is. Once you accomplish your aim, they will realize the importance of their efforts and become even more motivated.
To summarize, for proper social media training you need to define your brand voice and explain it to your staff. Define the boundaries and emergency responses, and always make sure your employees know what the ultimate goal is. Once you accomplish your aim, they will realize the importance of their efforts and become even more motivated.
