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Lerone Graham

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A Guide to Building Successful Sales Pros


When you are trying to take your company to the next level, it's vital that you build superstar employees. This is especially the case if your company specializes in sales. By sticking to the tenets of sales that will allow you to grow your revenue, you will be in an excellent position to thrive throughout your company. 

It's important that you go all out to train the next generation of sales professionals because they will give you the assistance that you need to make your company as bright and prosperous as it can be. 

As their leader and trainer, you'll be the main driving force that will teach these young professionals the ins and outs of sales. Follow these strategies below to be sure you are in the driver's seat when it comes to teaching these professionals the golden rules and strategies of sales. 

#1: Learn the personalities of your sales professionals

When you want to train your sales professionals, it's vital that you learn how to get through to them. Think of yourself as a coach that is trying to get the most out of their players. Each team has a variety of personalities, and if you want to help them go as far as they can, you need to learn their communication styles and what motivates them. 

Sit down with them regularly to learn their long-term career goals and how you can be instrumental in helping them toward them. By having these conversations, you'll be able to play a role in their career, which will be mutually beneficial in the long run. When you offer your professionals the skills and thought processes that can transform their career, they'll work that much harder for you and will allow you to thrive. 

It's also important that you continuously revamp the ways that you try to get through to them. For instance, take time out to learn whether they are introverted or extroverted, and determine the ways that you can motivate them in ways that are lasting. Go deep and study the psychology of people like Carl Jung. He breaks down personality archetypes like King, Lover, Warrior, Magician, Trickster, Earth Mother, and Faithful Dog. 

When you can begin to break down and understand these various archetypes, you'll be able to see them in your employees and learn the strengths and weaknesses of each archetype. The more that you continuously dig deep and find the ins and outs of the employees that work for you, the easier it'll be to get where you want to be. 

#2: Train your sales professionals to be proactive, rather than reactive

The best thing that you can do is motivate your sales professionals to "hunt", rather than just have the sales come to them. 

When you figure out how to get them out of the office, shaking hands and building relationships, you'll always be able to create new leads. Hustle is something that never goes out of style, so you will need to build it in earnest by motivating your professionals to do what makes the most sense. 

Rather than having them use social media to post cute pictures, make sure that they are getting proactive with it and taking the time to connect to people that can become important relationships later. Take the time to get their LinkedIn pages in order, in addition to social media profiles like Twitter, Instagram, and professional Facebook pages. 

The more that you help them win by cutting through the noise of social media, the easier it'll be to help them learn how to turn it into sales. Since social media platforms will keep popping up, it's vital that you continuously learn them, why people use them and how to crack through the noise. By leveraging social media in a way that works, your employees will always be in the driver's seat for learning and thriving. 

#3: Always ramp up the infrastructure in your business

While skills and strategies are great, you always need the equipment and infrastructure that will carry you far. Look into a quality VoIP setup that will allow you to communicate with people effectively and get the most out of your sales capability. 

When they have communicative infrastructure that lets them switch calls, record voice messages, transcribe into text, video chat and more, they will be able to truly thrive and make sure that they are getting what they need out of their sales capability. You will be able to speak to companies that offer this infrastructure at a great rate, which will let you spend money from your budget wisely and take control of your company's ability. 

Always seek some recommendations on the infrastructure that you are looking for in order to set your company up in a way that counts. 

#4: Stay up to date with the sales strategies that work

Never be afraid to spend some money to sit under quality instruction and learn the sales strategies that are cutting edge. 

Sure, some sales strategies are tried and true and timeless. However, there are always nuanced strategies that come and go based on the current societal mindset and trends in technology. By learning which sales strategies are the most relevant, you'll be able to get the most out of your company and make sure that these techniques are trickling down to your employee base. 

By learning the things that will carry you far and passing them down to your young professionals, they will build on them and help you bring in new business. 

Following these tips will help you to focus on the long game by building quality sales professionals from the ground up. Take things a step further by getting your sales employees out to seminars and networking events to give them a new perspective and a change of scenery. Rome wasn't built in a day, so take the time to stick to these strategies and help your employees become the sales pros that they can be. This way, your company will be better for it for the long haul. 

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