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Adapting specialist training for e-learning or use in overseas markets


Following favourable feedback to a series of PR and marketing training courses developed and run on behalf of a UK tourist board for SMEs in the UK domestic tourism sector, overseas enquiries are coming in via my website. I'm seeking guidance about the pitfalls involved in developing overseas market specific or e-learning versions of the course. Those involved are keen to look at partnership opportunities with specialist faculties of locally based academic institutions, and we plan to progress this.
Any guidance on costing licensing and copyright issues would be appreciated. Is there potential for making money from the concept or will it just cost me a lot of my precious time?
Vivienne Boucher

2 Responses

  1. Adapting specialist training
    Hi Vivienne,

    I have worked on Pan European projects, most recently as a Training Consultant in Italy. The project was a work share between Italy, the United Kingdom, Germany and Spain, to design and deliver ‘state of the art’ Instructor led and Computer Based Training.

    As you can imagine, the cultural and language differences alone required much collaboration and harmonisation activities. To succeed in this area requires much attention to detail. More specifically, research is a must together with a TNA. One needs to identify learning styles, skill-sets, attitudes, culture, religion, sex and educational backgrounds.

    I cannot advise as to licensing and copyright issues, but some research on the Web should identify typical costs levied by training companies.

    In answer to your final question, ‘Is there potential for making money from the concept or will it just cost me a lot of my precious time?’ I would suggest that if the interest from potential customers is high, there is obviously a market there!

    I would be happy to discuss your question in more detail and share my experience with you. Feel free to drop me a mail.



    [email protected]


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