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Adding Value – Case studies wanted!


Do you add value as a trainer? If so, TrainingZONE's Commercial Manager Richard Sergeant would like to hear from you!

TrainingZONE has been busy of late with the latest round of research documents with the recent release of the Training Trends 2002 survey, and the bi-annual market report due at the end of June.

We're also currently compiling a new report based around the the ongoing theme of 'Adding Value'. As a result, we're inviting case studies to be submitted from providers supplying services in one of the following areas: Management development, IT Training, and coaching and mentoring.

The aim of the report is to show how organisations have added value to their clients and their own companies, and to look at the varying methodologies, approaches and ethos that exist within the wider marketplace.

The document will be made available through the TrainingZONE library and review copies sent to national, training and HR press.

General guidelines

There is no maximum limit on the number of words however it is anticipated that the average total length will be around 2000-3000 words.

Please complete paragraphs under each of the headings outlined below in MS Word format.

Could you also send with the completed document a profile of your company of approximately 80-100 words.

Completed documents need to be returned to us by Friday 7th June 2002

Section 1: Company case study

  • Situation - setting the background
  • Key issues
  • Solution proposed
  • Problems-obstacles
  • Resolution

  • What was the outcome for your client?
  • Where was the value added?
  • What were the financial gains?
  • How has this 'changed' the client?
  • How has this 'changed' your organisation?
  • Verification/testimonial from client

  • Section 2: Company approaches

  • How do you define 'Adding Value'?
  • What does it mean to your organisation?
  • What does it mean to your clients?
  • How do you measure this? (key indicators)
  • In general, how does your sector add value?
  • How could your sector improve the way it adds value, and is this realistically achievable?
  • If you think you have an interesting tale to tell on this topic, contact Richard now on 0117 915 8652 or e-mail Richard direct.


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