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Seb Anthony

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Advertising public thinking skills courses

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We have been successfully marketing our thinking skills and
creativity courses to education and public establishments both nationally and internationally for some time now. Both are niche markets and we know how to reach them. More recently though we have been asked if we run
courses for the general public as our content is both useful and fun. We would like to give it a go but know we might need to rely on a little more than word of mouth to start with. We will start with a London based course and herein lies the problem. Millions of people but also millions of newspapers, magazines, internet sites etc. Where to start. Does anyone else run this kind of open access
course and if so how do they use a limited advertising budget? Or are we mad for even thinking about it?

Liz McConnell

2 Responses

  1. What about Psychologies magazine?
    Psychologies is a relatively new and well written magazine who say their mag is for people who are interested in ‘what we’re like on the inside not just how we look on the outside, for people interested in real life, not just lifestyle’ [primarily women, I’d say]. It has a colourful classified directory that has a range of personal development services and products on offer. If you’d like a quick look at what’s advertised in this month’s mag, email me at [email protected] and I’ll send you some JPEGS. Their web site address is http://www.psychologies.co.uk

  2. Happy to Help
    Hi Liz,

    I would be happy to feature your course details (or anyone else’s!) on our website and in our newsletter. No charge, we find it fairer to get paid by results.

    Feel free to get in touch at [email protected]

    Regards

    Tracy

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