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Seb Anthony

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Any Stats of the business effect of missed meetings?


I am training sales people on the use of Outlook Calendars as a appointment management tool and would like some statistics on how much money (or other measure of productivity) businesses lose through individuals missing meetings.

Any stats or research results would be much appreciated.

Can anyone help?


Shona Hewat

3 Responses

  1. Attending costs too!
    I don’t think it’s that easy … I spend a lot of time in face to face meetings that is effectively wasted. Then factor in travel, the hassle of getting a time and place people can actually make. Virtual meetings, ie e-mail based discussion groups, can work well as most people keep to the point much more and they respond when they have the time. Good for feedback, planning and sharing ideas.

  2. Better than requested
    Hi Shona,
    If you’re talking sales meetings then read on:

    When I work with Sales Teams around the areas of time and territory management we work out the costs of missed meetings.

    It’s not that difficult:

    On average a salesperson has about 1,000 hours face to face selling time per annum (depending on territory size etc).

    Their key 1,000 hour productivity is thus annual personal sales figure divided by 1,000 to get an hourly rate.

    Every sales meeting that is missed detracts from this figure, because it looses one of the key 1,000 hours.

    If you want a more detailed explanation, please feel free to get in touch – I’m happy to send you a pro-forma that I use.




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