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Apple cut prices of servers and Power Macs


The computer company Apple, have cut their prices of servers by around £700 and their top of the range G4 Power Macs by around £650 in a bid to clear some of their existing products and make way for new releases expected to be seen at the MacWorld show to be held in San Francisco.

The company last year also experienced lower than expected profit warnings and blamed it on the price cuts and low PC sales that were experienced and October and November last year.

Following the annoucement of these price cuts, retailers have reported that the have already seen an increase in the volume of Apple sales by around 30%.

The Apple price cuts and new UK prices are as follows:

ProductOld Price ex VATNew Price ex VAT
G4/450 dual processor£1749£1399
G4/500 dual processor£2449£1799
G4 Cube/450£1249£ 999
Server 450 ASIP£2099£1749
Server 500 ASIP£2899£2199
Server 500 OSX£2899£2199
PowerBook 400£1699£1399
PowerBook 500£1899£1599


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