Jim has been leading RoleplayUK since 2002. A firm believer in that you’re only as good as your last job, this philosophy drives the business to deliver beyond expectations time after time. Jim takes great pride in the fact that clients keep coming back to us year on year. As a father of two sporty boys, a lot of time is spent on the rugby and football touchlines around the Midlands. Jim enjoys cycling which was capped off a couple of years ago cycling from John O’Groats to Land’s End in nine days – he is still looking for his next challenge.