No Image Available

TrainingZone

Read more from TrainingZone

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1705321608055-0’); });

Basics of Marketing workshop

default-16x9

I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan

One Response

  1. Reading Material
    Basic Marketing by McCarthy & Perreault
    ISBN 0-256-06865-8. A really good basic book

No Image Available
TrainingZone
Read more from TrainingZone

Most read this week

person in red jacket and blue denim jeans standing on white snow covered ground during night

Experts, enthusiasts and entertainers: What’s your L&D mix?

by

Trending

focus photography of person counting dollar banknotes. Wasting money on AI

How to avoid wasting money on AI

by

American Eagles during daytime

You do you and I’ll do me: How to meet in the middle in a polarised world

by

a computer generated image of a ball of string, skills intelligence

How to boost skills intelligence and increase talent-readiness

by

Human-centred leadership

Leaders need to stop the self-sacrifice cycle

How to escape the relentless pace of leadership

Middle management’s biggest challenge

The role of emotional intelligence and self-compassion

Unlocking courage

We need braver leaders, so how do we get them?
© HR Zone Ltd 2024
© HR Zone Ltd 2024