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Basics of Marketing workshop

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I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan

I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan

One Response

  1. Reading Material
    Basic Marketing by McCarthy & Perreault
    ISBN 0-256-06865-8. A really good basic book

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