I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan
Kevin Ryan
I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan
Leaders need to stop the self-sacrifice cycle
Middle management’s biggest challenge
Unlocking courage
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One Response
Reading Material
Basic Marketing by McCarthy & Perreault
ISBN 0-256-06865-8. A really good basic book