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August 1, 2001

Basics of Marketing workshop

By TrainingZone

Tags: Behavioural Skills

I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan

I need to know if anyone can recommend some reading or resource materials for a basic course on marketing. The course is designed to give retail managers an introduction to the principles of marketing.
Kevin Ryan

One Response

AnonymousUser says:

August 2, 2001 at 10:37 pm

Reading Material
Basic Marketing by McCarthy & Perreault
ISBN 0-256-06865-8. A really good basic book

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